Jordan Hooker

About Jordan.

Hi, I'm Jordan, the Managing Director at The Functional Effect in Jamisontown.

I have 15 years of experience in the fitness industry and have been an AIPT Mentor for over six years. Fitness isn't just a job for me; it's a way of life. I find immense joy in surfing, weightlifting, and participating in fitness competitions.

What inspired you to get into the Fitness Industry?

It's a combination of my passion for health and fitness and a vision to educate individuals on proper training patterns, programming, and efficiency—both in their workouts and their lifestyle.

What do you love about your job?

It's the daily interactions with clients, and the shared journey as you witness them find joy and improvement in something you're deeply passionate about.

Why did you partner with AIPT?

My goal is to contribute to the education of the next generation of Personal Trainers, providing them with the right practical experience, proper coaching methods, and insights into what it truly takes to become a successful coach.