02 May 2019
How many clients do I need? Well, how long is a skipping rope? There are so many variables in play when it comes to personal training clients – individuals, small group classes in parks, large business groups in company carparks to name a few.
As a general rule, the average dedicated person will train 3-4 times per week. So, to keep a regular flow of clients, a successful personal trainer will aim for 15 to 20 paying clients each week.
How do you go about getting 15 to 20 clients? You need to sell yourself as a fountain of fitness knowledge and expertise.
Sure, you can offer tyre-kicking potential clients free sample sessions and that might work fine in the short term. What you really want is to become a magnet to the masses – an expert people seek out.
How do you do that? Well, the best way is to share your fabulous knowledge of all things health and fitness by writing about it. Start an online blog and write short, sharp 500 word posts on a range of relevant subjects – fitness goals, how to lose weight, how to build strength, being accountable for your training, how to hire the right personal trainer and so on.
Should your writing be technical? Only if you’re aiming at the elite market. If your main focus is Joe and Jessica Average, keep your subject matter accessible and the language simple with lots of relevant fitness keywords.
Let your personality show through in your writing. Yes, the first key is to sound like the proverbial guru, but if you’re funny, be funny in your blogs – clients will be drawn to a colourful character.
Your blogs can be masterpieces of fitness insight, but they’re a fat lot of use if no one reads them. You need to get a large number of people to your site.
And that means creating a digital footprint through social media – Facebook, Twitter, Instagram – and local business directories.
Create dedicated personal training business pages on major social media and start connecting with potential clients through relevant groups. Link posts to your blogs and be sure to dedicate a good amount of time to this process.
The ultimate goal is to get ranked highly on Google so you show up early in searches for trainers in your area.
Nothing will get people into their training shoes faster than a few glowing reviews, so don’t be afraid to ask happy clients to critique your training in local directories and on social media.
Oh, and don’t forget that long list of family and friends on Facebook. While you might not want to train them, they know you and trust you. As a result, there are no better people to spread the word about your wonderfulness.
For a readymade flow of people seeking exactly your service, you can’t beat the local gym. So offer your services and seek a few specialised group sessions per week if you can.
Training groups can not only be lucrative, but it can also lead to more one-on-one clients as devotees seek a more personalised approach to their fitness needs.
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